| Mar 2010
Copyright is one of the oldest intellectual property rights. However, there is a popular misconception that copyright must somehow be registered in order to be protected. That is not the case.
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| Jan 2010
Every day we all receive many letters offering us everything from more credit cards to holidays. The challenge is to ensure your letter is not filed in the waste bin but read and acted upon.
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| Jan 2010
Do not spend large sums of money on marketing. Instead use time, energy and imagination.
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| Dec 2009
The best thing about PR? It’s free.
Papers are always looking for news. Find out how to start using PR to benefit your business.
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| Dec 2009
Nearly everything you do involves writing. Whether it is a direct mail piece or copy for your web site, or your brochure.
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| Dec 2009
You probably already know your best prospects to help you increase sales. They are in your filing cabinets and on your accounting software.
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| Dec 2009
Selling to the public sector is just like selling to any other company. Understanding your customer is vital.
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| Dec 2009
I hear comments like this on a daily basis from business owners who are disappointed and frustrated that their marketing does not produce instant success.
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| Dec 2009
Think about when you need a plumber, you ask your friends and neighbours do they know anyone?
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| Sep 2009
Take this test to discover how effective your marketing is and to see if your marketing can be improved.
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| Aug 2009
You don’t have to bore your audience when delivering your presentation when you follow these hints and tips.
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| Aug 2009
Recession is an ideal opportunity to sharpen your marketing to improve and get better results and save money. Now is the time to make the most efficient use of your marketing resources.
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| Aug 2009
Commit to doing some marketing each and every day so that marketing becomes a regular a activity not something you do only when you have time.
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| Aug 2009
Your sales letters should work for you not against you. But many do not. The reason is that the writer has forgotten the role of the letter. Your letter should be designed to generate sales.
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| Jul 2009
As the roads become even more congested the telephone is an important tool to help save you time, money and wasted visits to prospects that are not ready and able to buy.
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| Jun 2009
You have to tell your prospects you have an excellent product or service and are willing to sell it and how they should buy it. Fortunately there is an acronym to remind you of the essential elements:
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| Jun 2009
Are you marketing effectively? Successful marketing does not happen by chance.
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| May 2009
There are only 3 ways - find out here
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| May 2009
I am a ___________ (fill in your profession here) I expect you have put something like, engineer; accountant, lawyer......
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| Feb 2009
Trade exhibitions and local shows are an important part of many firm’s marketing mix.
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| Feb 2009
Not all networking events are created equal. At some it can be difficult to get to talk to the right people, approaching someone can be a hit or miss affair.
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| Jan 2009
Marketing is the essential fuel for your business. If you do not do it before long your business will slow down and then stop completely.
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| Dec 2008
Here are 10 highly effective marketing tips to help any business find customers and generate sales quickly.
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| Sep 2008
“What do I have to do to win your business?” Is the only sales question you need to remember.
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| Sep 2008
If you run a business and you want to be successful you need to sell. To be successful at selling you need to stop selling and do what is in the best interests of your customer.
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| Jun 2008
Gareth Morgan compares finding new business customers to finding a life partner in this thought provoking article.
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| Jun 2008
Every business needs marketing to grow and survive and every business owner knows that. Many are simply making mistakes that can be avoided.
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| Jun 2008
Not all customers are created equal, not all have the same buying power. It may seem strange to say this but choosing the customers for your business is critical for your success.
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| May 2008
Selling is all about having a conversation with your prospects. Questioning is vital to keep the prospect talking to you and providing information.
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| May 2008
The marketing tool kit is really the Promotion “P” of the seven “Ps” of marketing.
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| May 2008
Few companies can afford to stop or cut back on marketing whatever the economic climate.
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| Apr 2008
Advertising is not the same as marketing - find out how to promote your business more effectively.
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| Apr 2008
Networking regularly but not getting the results you want? You are probably making these common mistakes
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| Mar 2008
Gareth Morgan compares finding new business customers with finding a life partner in this article.
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| Mar 2008
Spend some time each day promoting your business. You do this by getting the word out and you must not rely on other people to do it for you.
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| Feb 2008
Newsletters are a great low cost way to promote your business. Almost every business can benefit from sending customers and prospects a regular newsletter.
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| Jan 2008
Want to improve the effectiveness of your marketing? Then try doing it one sep at a time.
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| Dec 2007
January, traditionally the biggest month in the year for Gym membership. Many join and many leave a few months later.
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| Nov 2007
E-mail has become the communication method of choice for many businesses
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| Nov 2007
Get a logo. A well- designed logo makes your business look more established and professional.
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| Nov 2007
The more you understand about your customers, prospects and the marketplace you operate in the more likely you are to succeed.
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| Oct 2007
Recently I ran a training course for Barnsley Chamber of Commerce. One of the delegates said, “ this is great, but how do I persuade my fellow directors to adopt the ideas I have learnt?”
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| Oct 2007
Marketing is everything you do to promote your business. It is much more than advertising or selling. It is not a series of tricks to persuade people to do something they do not want to.
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| Sep 2007
"Customers will buy from us because..."
Can you answer this question? More hints and tips.
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| Sep 2007
Do you assume that all your customers are profitable? Many small business owners rely on gut instinct and a seat-of-the-pants style.
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| Sep 2007
So many people refer to “sales and marketing” in the same breath you may be fooled into thinking that they are the same thing.
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| Sep 2007
You are never going to sell your product to everyone in the world. The Yorkie chocolate bar was not marketed towards women and the pink Motorola V3 certainly wasn’t designed for men.
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| Aug 2007
“My yellow pages advert isn’t working,” a client said to me recently, “ it is my only marketing activity, what can I do?” he asked.
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| Jul 2007
The other day I was talking to our client Steve who runs a successful HR Consultancy. He said he was frustrated because.....
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| Jul 2007
“It is taken care of” is one of the most common reactions when I talk about marketing at networking type events.
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| Jun 2007
Headlines are the most important part of any marketing message. Headlines must grab attention, and entice readers to read on.
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| Jun 2007
Every business needs a niche, but not every business has one. It is not just businesses that can benefit from identifying and promoting their niches...
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| May 2007
“ I need help to develop my USP”, a trainer said to me recently. She had recently left the corporate world and become self-employed.
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| May 2007
You want more business, more sales leads, more orders but hate marketing and selling. What do you do?
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| May 2007
What are you selling? That was a question I was asked many times while I provided marketing advice and guidance at The Enterprise Shows in Leeds and Sheffield recently.
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| Apr 2007
Advertising is not the same as marketing - find out how to promote your business more effectively.
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| Apr 2007
Since April 2005 I have written over 70 articles on a wide range of sales and marketing topics for the GAP web site.
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| Apr 2007
Watch Sir Alan more than his apprentices! Are you watching the new series of “The Apprentice”? It is fascinating and offers all of us in business some great lessons.
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| Feb 2007
You should see objections as a natural part of the process where the buyer is weighing up the options.
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| Feb 2007
Take a step back from your business and ask yourself: "What do I do that differentiates my business from my competitors?"
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| Feb 2007
A couple of months ago I met a prospect and as we were talking I talked about the newsletters we have written for clients.
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| Feb 2007
Great salespeople ask great questions and are great listeners. If you only ask the question but do not listen to the answer you are only doing half the job.
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| Jan 2007
Businesses are now required to include their company registration number, place of registration, and registered office address on their web sites as a result of an update to the 1885 legislation.
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| Jan 2007
Because many business consultancies and professional practices spend all their time on the clients they have they do not think about or plan how they will attract their future clients.
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| Jan 2007
Because marketing has no on/off switch it is easy to fall into the trap of always doing the same things each year...
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| Dec 2006
Did you watch Ramsay’s kitchen nightmares? It was fascinating and offered every business hints and tips.
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| Dec 2006
Nearing the end of 2006 and I hope it has been successful for your business. Now is the time to plan your marketing for 2007.
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| Nov 2006
Have you ever wondered why some businesses are more successful than others?
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| Nov 2006
News that planning permission has been granted for a supermarket in the area sends many high street retailers into a state of despair.
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| Oct 2006
The closer what you are offering meets the needs and preferences of your customer the more likely you are to win the customer and the fewer objections you may face.
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| Oct 2006
Think you can't afford marketing. Think again with these ideas that will not cost the earth. Remember marketing is everything you do to promote your business.
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| Sep 2006
There are many ways to improve your sales and just some of them are listed here.
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| Sep 2006
Many myths have come about for marketing and why you may not need it in your business. Here Gareth Morgan sets out to bust some of the most popular.
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| Sep 2006
You know the rule, Keep It Simple, Stupid. How can you be sure that you are keeping to the rule in your copy for sales letters, brochures and your web site?
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| Aug 2006
Read in this article how to promote your web site on the internet more effectively by choosing popular and relevant keywords for your business.
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| Aug 2006
Speed dating, data management and word of mouth are all key areas when marketing on a low budget. Read the article for information on these, and other effective methods.
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| Aug 2006
This article contains information on public speaking, advice on how to achieve success with it, and why not to be scared of it.
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| Aug 2006
Read this article to see why you should never discount the importance of a sustained marketing strategy.
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| Jul 2006
This month's article explains how to destroy your business, write effective e-mails and also contains some handy tips on exhibitions and networking.
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| May 2006
“Who is killing the sale?” The answer may surprise you in this month’s newsletter. Also this month, the power of a PS, Opportunity Knocks and avoiding cold calling.
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| Apr 2006
This month we look at improving brochures, offering discounts, overcoming objections, keeping an eye on competitors and we also take a look at the Chinese market.
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| Apr 2006
If you don't have a route planned, how will you get there? A marketing plan is your business road map. Find out what to include.
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| Apr 2006
If you don't have a route planned, how will you get there? A marketing plan is your business road map. Find out what to include.
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| Nov 2005
Selling over the telephone can be a frustrating and demotivating experience. Learning some important skills will help you to make a success of it.
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| Sep 2005
How effective is your website at generating sales leads? Give it a few sales lessons and it could form an important part of your marketing strategy.
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| Aug 2005
Abolish "we" and "our" - put your reader first. Everyone uses letters as part of their normal business life. Read these ideas, hints and tips to help you write letters that work.
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| Jul 2005
Dirty vans, out-of-date price lists and untidy premises all send messages about your business to your customers. Read more about business body language.
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| Jul 2005
Your website will not be effective unless people visit it and, as more and more of your customers are using the Internet regularly, its important to make sure they see your part of it.
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| Apr 2005
Knowing why people visit your website is the key to understanding why you need it and what it should contain.
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| Sep 2004
"Customers will buy from us because..."
Can you answer this question? More hints and tips.
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| Aug 2004
Imagination and brainpower are your secret weapons - discover why you don't have to spend money on marketing.
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