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Free advice – What’s your sale or marketing problem?

Free telephone or email response.

Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website.
Please only one issue per email and one per company.

The Enterprise Shows and Successful Marketing

See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales.
For more details and to register visit www.theenterpriseshows.com
Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th

Chartered Marketer

Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd

by Gareth Morgan

Take this test to discover how effective your marketing is and to see if your marketing can be improved.

Below are 25 statements that will help you assess how well you are marketing your business. Read each one and circle whether you agree or disagree with the statement next to each one.

1	We have a written marketing plan that guides our daily, weekly and monthly marketing activities.	Agree/Disagree
2	We know exactly who our customers and prospects are.	Agree/Disagree
3	We use personal passion to market our business.	Agree/Disagree
4	We know the difference between features and benefits and promote benefits.	Agree/Disagree
5	We focus on a particular market sector or niche.	Agree/Disagree
6	Our business understands and market to our prospects and customer’s specific needs.	Agree/Disagree
7	Everyone in the business knows our USP and can answer the question customers will buy from us because?	Agree/Disagree
8	Everyone knows the ten reasons why customers should buy from us.	Agree/Disagree
9	We promote solutions and benefits.	Agree/Disagree
10	We always look for prospects that meet the MAN criteria: Money, Authority, Need.	Agree/Disagree
11	We have a one-sentence explanation of how we help our clients.	Agree/Disagree
12	We incorporate this message into all our marketing and sales activity.	Agree/Disagree
13	We ensure that the first 50% of our marketing copy concentrates on the customer’s concerns and problems in relation to our products and services.	Agree/Disagree
14	We assume prospects are aware of the full range of services we offer.	Agree/Disagree
15	We educate our clients about all the services we offer.	Agree/Disagree
16	We take advantage of low cost marketing tactics.	Agree/Disagree
17	We regularly stay in touch with our target market and existing customers.	Agree/Disagree
18	We maintain an up to date customer database and use it in our marketing programmes.	Agree/Disagree
19	We follow up each prospect enquiry with an immediate response and at least 6 follow up contacts.	Agree/Disagree
20	We lead our prospects into action.	Agree/Disagree
21	We use testimonials and case studies to provide proof of the results our products and services generate.	Agree/Disagree
22	We have a supply of testimonials and a system in place to collect them.	Agree/Disagree
23	We continually test new marketing ideas.	Agree/Disagree
24	We have a system in place to re-activate former customers and non-converted enquiries.	Agree/Disagree
25	We keep track of our competitors and sometimes buy from them to see what they are doing.	Agree/Disagree

Next: Count the number of your agrees and check below:

1-8: You need to create a marketing plan for your business. Ask GAP to help you develop and implant your plan.

8-16: You have an understanding of how to use marketing to increase sales and profits. Ask GAP to help you and give you the tools you need to succeed.

16-25: You are doing well and understand how marketing is helping you to grow your business. Ask GAP to help identify new ideas and to improve the ones you use already.

Whatever your score there are steps you can take to improve the effectiveness of your marketing and to grow your business. E-mail or call GAP on 01226 290288 to discuss your objectives and needs. We work with a number of clients across a wide range of industries. We would like you to become one of them.

Need a shortcut to success?

Want help from me to grow your business? Give me a call on 01226 290288 or email gareth@gapmanagement.co.uk

About Gareth Morgan

Gareth is a Marketing adviser and consultant who helps businesses to increase sales and profits with practical and cost effective marketing plans and actions.

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