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Free advice – What’s your sale or marketing problem?
Free telephone or email response.

Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website.
Please only one issue per email and one per company.
 
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales.
For more details and to register visit www.theenterpriseshows.com
Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
 
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
 

Since we started GAP Management in 2000 we have helped entrepreneurs, start-up businesses, inventors, and established businesses across a wide band of industry and commerce. There is probably not a question that we have not been asked. We usually know the answer even if it is to signpost to someone with more information or experience.

We answer questions by phone, email and face-to-face meetings. Not all questions are published on the website. Confidentiality is assured and you benefit from practical advice based on our knowledge and experience.

The questions below have been submitted by visitors to the Ask GAP website over the last few months. To view the full answer to a question, click on the 'More' link next to it.

To submit a question to be answered by GAP, click here.

How could Gap Management help and advise a fast food retail shop such as KFC?
Most fast food operations are franchises and receive comprehensive support as part of the franchise....
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How can the gap model be used to increase use of health service rarely used because of lack of knowledge about what the services entail and can the gap model be used to improve internal communications between service users and staff and how?.
There are a number of ways the GAP Model could be used to help you Our model could be used to ide...
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How exactly would we work together?
We are often asked to explain how we work with clients. The answer is that we work on everything ...
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I am thinking about opening a shop selling fancy goods such as china, glassware etc. Where can I find the population statistics and demographics for the area I want to open in.
The folowing web sites will be useful and provide some of the information you are looking for. www....
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Where can I find information on the UK domestic tourism market?
Statistics: Start with www.staruk.org.uk for statisitcs on the UK tourism industry. Also look at tr...
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I am new to the marketing department and have to write sales letters - any hints and tips would be appreciated.
First of all be clear about: - Why you are writing? - What you expect customers to do when they ...
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I have invented a new product - can I Trade Mark it?
A Trade mark can be a powerful marketing tool. This is a complex area. I recommend you start by v...
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How do I start networking? I have not done any networking, but want to start. How do I go about it? What should I do? I don’t want to be seen as boasting.
First of all think of networking as being for the good of the business. It is not about selling some...
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Advertising and PR - Could you explain the difference please?
Advertising is where you pay for a set amount of space in a newspaper or other publication. You deci...
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PR isn't working. I never seem able to get my press releases published. Any ideas why?
Put yourself in the journalists place is the story you have sent news or just an advert? Think ho...
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25 Years Young! My company is celebrating 25 years of trading. We’d like to celebrate but need some ideas. Do you have any suggestions?
Firstly, congratulations on reaching a milestone. You haven’t given us an indication of any...
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I am planning to start a window cleaning business in my town, where lots of new houses are being built. What marketing ideas should I use?
First of all consider making an offer along the lines of one free window cleaning in return for a on...
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I own and manage a supermarket that has been in our family for generations. We are based in a market town that so far has not attracted the big supermarket chains. Now all that is likely to change as planning permission has been granted for one of them to build a superstore. What advice do you have for me?
First of all take a long hard look at your store as if you have never seen it before and were a cust...
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