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Practically driven marketing that works

GAP Management is active in every aspect of marketing from developing and implementing marketing plans to the creation of lead generating direct mail campaigns and knowledge workshops.

Over 400 people attended marketing workshops at the Enterprise shows in April and May.

Recent projects include:
· Marketing plan for Revitalaser, a start up business.
· Direct mail and telemarketing campaign for Lojix.
· Sales letters for Glo design.
· Marketing action plan for Advantage Business Psychology.
· Sales letters for Healthandsafety4U.
· Marketing plan for UK Sports Camps.
· Direct mail campaign for Chilli Champagne Bar.
· Marketing clinics for students at Sheffield Hallam University.

What do you have to say?
“These are great”
“I’ve always struggled figuring out my USPS…you have spotted a few”
“Food for thought on ways to get started”
“Like the approach and the amount of fresh ideas”
“Very good”

“In the current economic climate it is important to ensure that your marketing is practical and results driven,” says Gareth Morgan, managing director of GAP Management. “ We always start by asking clients what they want to achieve and how can we help them? Then we help them to achieve the results they want”
 

Since we started GAP Management in 2000 we have helped entrepreneurs, start-up businesses, inventors, and established businesses across a wide band of industry and commerce. There is probably not a question that we have not been asked. We usually know the answer even if it is to signpost to someone with more information or experience.

We answer questions by phone, email and face-to-face meetings. Not all questions are published on the website. Confidentiality is assured and you benefit from practical advice based on our knowledge and experience.

The questions below have been submitted by visitors to the Ask GAP website over the last few months. To view the full answer to a question, click on the 'More' link next to it.

To submit a question to be answered by GAP, click here.

How could Gap Management help and advise a fast food retail shop such as KFC?
Most fast food operations are franchises and receive comprehensive support as part of the franchise....
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How can the gap model be used to increase use of health service rarely used because of lack of knowledge about what the services entail and can the gap model be used to improve internal communications between service users and staff and how?.
There are a number of ways the GAP Model could be used to help you Our model could be used to ide...
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How exactly would we work together?
We are often asked to explain how we work with clients. The answer is that we work on everything ...
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I am thinking about opening a shop selling fancy goods such as china, glassware etc. Where can I find the population statistics and demographics for the area I want to open in.
The folowing web sites will be useful and provide some of the information you are looking for. www....
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Where can I find information on the UK domestic tourism market?
Statistics: Start with www.staruk.org.uk for statisitcs on the UK tourism industry. Also look at tr...
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I am new to the marketing department and have to write sales letters - any hints and tips would be appreciated.
First of all be clear about: - Why you are writing? - What you expect customers to do when they ...
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I have invented a new product - can I Trade Mark it?
A Trade mark can be a powerful marketing tool. This is a complex area. I recommend you start by v...
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How do I start networking? I have not done any networking, but want to start. How do I go about it? What should I do? I don’t want to be seen as boasting.
First of all think of networking as being for the good of the business. It is not about selling some...
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Advertising and PR - Could you explain the difference please?
Advertising is where you pay for a set amount of space in a newspaper or other publication. You deci...
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PR isn't working. I never seem able to get my press releases published. Any ideas why?
Put yourself in the journalists place is the story you have sent news or just an advert? Think ho...
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25 Years Young! My company is celebrating 25 years of trading. We’d like to celebrate but need some ideas. Do you have any suggestions?
Firstly, congratulations on reaching a milestone. You haven’t given us an indication of any...
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I am planning to start a window cleaning business in my town, where lots of new houses are being built. What marketing ideas should I use?
First of all consider making an offer along the lines of one free window cleaning in return for a on...
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I own and manage a supermarket that has been in our family for generations. We are based in a market town that so far has not attracted the big supermarket chains. Now all that is likely to change as planning permission has been granted for one of them to build a superstore. What advice do you have for me?
First of all take a long hard look at your store as if you have never seen it before and were a cust...
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