Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Ask GAP Forum
Breaking News
Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
How could Gap Management help and advise a fast food retail shop such as KFC?
Most fast food operations are franchises and receive comprehensive support as part of the franchise.
We could help you in the following ways:
Focus We help identify who is the target customer and develop the key messages that will attract them and ensure they get what they want. We develop targeted marketing campaigns fro example door to door drops in target areas local press etc. We ensure that promotional offers are targeted at customers. I would ask you to identify your points of difference from the competitors and decide how to communicate these to customers.
Corporate identity. We could help with the design of the building, staff uniforms and literature. Designs would reflect the key messages you want to give customers about the business.
Marketing plan We would create a marketing plan for the business for the launch and for the first 12 months. This may include a variety of techniques including, advertising, PR, Events,Promotions, Sponsorship, Charity work etc. Once developed and agreed we help with the implementation, monitoring and training of staff.
Business advice: Because we are able to stand back from the day to day operations we take an overview of the business and ask the Why and What of questions. We can also help raise finance and produce business plans to support funding applications. Ultimately I believe your success will be down to the staff who should be polite and friendly at all times, the quality of your food and premises and the speed with which you deliver that to customers.