Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Ask GAP Forum
Breaking News
Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
How exactly would we work together?
We are often asked to explain how we work with clients.
The answer is that we work on everything from developing and implementing marketing plans to individual marketing activities (including sales letters, copy writing, organising events, developing web sites, market research etc.)
Key to our approach is our understanding that each client brings a different set of situations and challenges to resolve. We work together to design specific programmes to provide the specific results each individual client needs.
We start by talking to decide whether your needs and my style and services are a good fit. This first meeting can be either in person or on the phone. Email gareth@gapmanagement.co.uk for an initial consultation.
When we work together we: Set out goals and benchmarks for success Identify what is not working and why Roll up our sleeves and work together to achieve your goals and solve your problems.
Together we: Create your marketing plan to guide your daily, weekly, and monthly marketing activities. Identify your ideal customers and projects. Work out what makes you different. Strengthen your positioning. Develop compelling sales and marketing messages Develop monitoring and measuring tools. Assist with implementation. Coach and train your staff. Regularly review progress.
You will: Transform your current marketing into a strategy that attracts new business Create a sales and enquiry pipeline Develop your sales skills Implement a plan that brings in a constant flow of enquiries Save time and money on your marketing.