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Advertising and PR - Could you explain the difference please?

Advertising is where you pay for a set amount of space in a newspaper or other publication. You decide what you are going to say in the advert and also when the advert will appear.

There are two main types, Classified and display. Classifieds are usually grouped together under a variety of headings. Display adverts are dotted throughout the publication and will need more design work including headlines, text and artwork.

To check out the likely costs of advertising in a publication contact them and ask for a media pack or visit the library and check out a publication called BRAD.
PR on the other hand is free but relies on the goodwill of the journalist and an interesting story. Although you may send in a story it may not get used in the time frame you expect. It is worth contacting journalists to discuss your stories and to find out their interests

PR by itself is not a selling message but can assist the overall selling message and is often used with advertising.

Between the two are advertorials where you pay for space for an advert and are given a similar amount of space to promote some aspect of your business.
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