Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Ask GAP Forum
Breaking News
Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
Advertising and PR - Could you explain the difference please?
Advertising is where you pay for a set amount of space in a newspaper or other publication. You decide what you are going to say in the advert and also when the advert will appear.
There are two main types, Classified and display. Classifieds are usually grouped together under a variety of headings. Display adverts are dotted throughout the publication and will need more design work including headlines, text and artwork.
To check out the likely costs of advertising in a publication contact them and ask for a media pack or visit the library and check out a publication called BRAD. PR on the other hand is free but relies on the goodwill of the journalist and an interesting story. Although you may send in a story it may not get used in the time frame you expect. It is worth contacting journalists to discuss your stories and to find out their interests
PR by itself is not a selling message but can assist the overall selling message and is often used with advertising.
Between the two are advertorials where you pay for space for an advert and are given a similar amount of space to promote some aspect of your business.