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Top Marketing Tips
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Ask GAP Forum |  |
 | Breaking News |
| Free advice – What’s your sale or marketing problem? |
| Free telephone or email response. Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company. |
| The Enterprise Shows and Successful Marketing |
| See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th |
| Chartered Marketer |
| Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd |
PR isn't working. I never seem able to get my press releases published. Any ideas why? |
| Put yourself in the journalists place is the story you have sent news or just an advert? Think how the journalist might react. The crucial test is will they shrug their shoulders and say “so what” Press releases should not begin “ we are proud to announce” A good strong headline that catches attention is vital. The first paragraph must make the journalist want to read it. It should convey what the story is about. Aim to include the “WHO, WHAT, WHY, WHERE, WHEN” For local papers the local angle is important make sure it is in the first paragraph. Make sure you have included the contact name and phone number for further information. Timing is important find out when the copy deadlines is. Ring up and ask. For example a weekly paper comes out on a Friday it is probably printed on a Thursday and should be contacted no later than Tuesday afternoon. Telephoning a journalist is also a good idea. Ring to introduce yourself. Ask them whether the story you have in mind is of interest before you send it. Ask for their help, explain you are new to press relations and if anything can be improved. Resist the temptation to say what a good story it is, keep the conversation short and don’t hound the journalist. As with most things, persistence will pay off. |
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Personal Help?For personal help with marketing and sales to grow your business:-Tel: 01226 290288 Email: Click Here |
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