Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Ask GAP Forum
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Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
I have invented a new product - can I Trade Mark it?
A Trade mark can be a powerful marketing tool.
This is a complex area. I recommend you start by visiting the web site for the patent office at www.patent.gov.uk or phone them for more information 08459 500 505. They produce a useful booklet on Applying to register a trade mark. There is an application fee for registering the trade mark in one single category and also an additional fee for each extra class.
A trade mark is a sign, which can distinguish your goods and services from those of other traders. A sign includes for example words, logos. pictures or a combination of these. Make sure your trade mark is a distinctive some examples of slogans and phrases that will be objected to are: Tastyfood, The one for you, Coffee shop, quality handbags.
Professional help is recommended and you can find a trade mark attorney by contacting The institute of Trade Mark Attorneys phone 020 8686 2052