Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
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Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
I am new to the marketing department and have to write sales letters - any hints and tips would be appreciated.
First of all be clear about: - Why you are writing? - What you expect customers to do when they receive the letter? - What objectives are for the campaign?
A simple sales inexpensive sales letter can work wonders and can work for every type of organisation.
Make sure that your letter looks and sounds like a letter. A good idea is to read your draft out aloud and see if it sounds natural. Have a picture of your typical customer in mind and use words and phrases they will understand. Grab the reader’s attention from the start and make your offer clear and easy for them to buy. A P.S. is a good idea people read them first! When writing your letter try to use you twice as often as I and we.
When you have written your draft ask yourself “ so what” show it to your colleagues and ask for feedback.
Decide how you will monitor and measure results and overtime establish a standard response level for your letters based on your experience. It’s a good idea to keep a snatch file of letters you have received both good and bad to give you ideas and as a basis for yours. Don’t copy them adopt, adapt and modify them to suit your particular need.