Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Benchmarking
Breaking News
Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
If your business were a sports team and your people your players, league tables would be a way of life. You would constantly be measuring your performance against that of your competitors through league tables, match results, goals scored, goals against, crowd sizes, ticket prices, transfer prices, training methods, financial performance, etc.
These measures would directly influence your future planning. For instance, if you were top of your league your plans would be vastly different than if you were languishing at the bottom.
Benchmarking is the business equivalent of sporting league tables.
Benchmarking your business against your competitors is a very cost effective way to understand your current business position and help you plan for the future.
To make effective business decisions you need to understand exactly where your business stands now and recognise where improvements are needed.
Benefits To You
Benchmarking can help you...
Improve productivity
Identify areas for improvement
Compare your performance with the best in your field
Overcome competitive threats
Address areas for growth
Open new opportunities
Develop and implement action plans with clear measurable objectives
The Process
Measure: Collect data on business activities including financial, customers, processes, people, systems
Compare: Compare with like for like businesses in size and markets, etc
Analyse: Identify issues, why they are happening and what is the effect on the business
Improve: Develop action plans for priorities in business activities with measurable targets and timescales.
How Do We Start?
Give us a call on 01226 290 288 or send us a message to arrange a free no-obligation discussion of the potential of your business.
If you are a client-based business who would like to offer this service to existing or potential clients please call Gareth Morgan to discuss the possibilities.
Personal Help?
For personal help with marketing and sales to grow your business:-