What We Do

Research is the foundation on which to build successful marketing and business development.

We work with you to research your marketplace, the competition, your new product and service concepts, your customers and their expectations from you and satisfaction with your service. Our research will be tailored to your needs and cost-effective. We will provide practical results that are jargon free and recommendations for your business.

Improving your business needs a plan. We start with your aspirations and hopes to make your business better, and develop your unique marketing and business development plan. It brings together research, sales activity, and marketing activities in a structured format with an action plan and timescale. We work with you to establish:

• What are you marketing?
• Who are you trying to reach?
• What are your business objectives? Why? What? Who? Where? When? How?
• What sales and marketing tools will you use?
• How do you want to come across?
• How will you evaluate whether your objectives have been achieved?

Our philosophy can be summed up with the statement “if you give a man a fish you feed him for a day, if you teach him to fish you feed him for life.” Your staff will be trained and coached to implement your plan, develop new plans and encouraged to try new ideas.

Examples

• Research into new product concepts and market opportunities
• Customer satisfaction surveys
• Competitor analysis
• Telephone surveys
• Marketing plans for established businesses
• Marketing plans for start up businesses that avoid the pitfalls and common mistakes
• Developed and implemented campaigns to launch new products
• Undertaking Benchmark studies through the DTI programme
• Created evaluation systems for monitoring marketing activities
• Developing business plans to support funding applications
• Developed bespoke training programmes
• Provided a fresh pair of eyes, and ears to support business owners
• Acted as Interim Marketing Director or manager
• Worked as Non-executive Director