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Gareth Leaves no GAPS

Gareth Morgan, managing director of Barnsley based GAP Management ltd, delivered the Successful Business Marketing presentation at this year’s series of Business Enterprise Shows on behalf of the Mid Yorkshire Branch of The Chartered Institute of Marketing.

“I really like and enjoy doing the shows” says Gareth. “It is good to be able to help people get started on the right lines”

The shows are organised by Business Link and about 450 people attended at events in Leeds, Sheffield, Hull and York.

Gareth not only delivers the presentation based on the 7P’s, of marketing but also gives marketing advice and instant answers to all-comer’s marketing questions. Some were in the early stages of thinking about starting their business, so it was encouragement only, whilst others had already started their business and were looking for the magic formulae of success. All seemed to be in hurry. Many surprised that we didn’t just press a button for a print out. “I felt those people attending this year were generally of a more serious level than in previous years” added Gareth.

He went on to say “I think it is important for The Institute of Marketing to be seen at these shows. It helps to raise our profile with other professions and business support organisations. And it is good for us to be working with Business link and Yorkshire Forward. If we have helped just one person along the way to their success, then it was all worth-while.”

Over the last 8 years Gareth and GAP Management have helped hundreds of local businesses from start ups to well- established companies with their sales and marketing plans and campaigns. As well as being the managing director of GAP Management, Gareth is also the Chair of the Leeds group of the CIM and the ambassador for SME companies for the Mid Yorkshire branch.

For information on marketing and The Chartered Institute of Marketing contact Gareth Morgan on 01226 290288 or visit www.gapmanagement.co.uk
 
Your customer list is the best asset you have in your business to help you increase sales and profits - and you're probably not using it!

Using this list effectively could help you to sell more to existing customers and find the right type of new customers. The customer list is commonly regarded as an accounts list and not used to develop the business.

Sales forces are told to open new accounts with no regard to the quality of the accounts and the potential spend. The result is a massive list of customers, half of which are inactive and unprofitable to service.

Our Approach

Help to focus on the customers you want
Review your existing customer list
Assess the potential
Calculate lifetime value of customers
Decide together on the marketing and sales activity

Programmes typically include

Customer research
Market assessments
Preparing information on prospects - what do similar prospects buy?
Direct mail activity
Promotional activity

We can help you to become more effective at targeting the right types of customers, using a consistent and regular programme of activity that does not have to cost a fortune.

How Do We Start?

Give us a call on 01226 290 288 or send us a message to arrange a free consultation.
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