Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
Keep Customers
Breaking News
Free advice – What’s your sale or marketing problem?
Free telephone or email response.
Tell us what you want to improve or achieve in an email to gareth@gapmanagement.co.uk include your contact details and we will get back to you with our advice and recommendations. In your email please include information on your business its products and services and your website. Please only one issue per email and one per company.
The Enterprise Shows and Successful Marketing
See and hear Chartered Marketer, Gareth Morgan talk about Successful Business Marketing at The Enterprise Show in Hull on Saturday10th and Sunday 11th April. Gareth will tell you how to use marketing to kick start your sales. For more details and to register visit www.theenterpriseshows.com Gareth will also be giving the same talk in Sheffield,April 24th and 25th and York on May8th and 9th
Chartered Marketer
Chartered Marketer status has been awarded to Gareth Morgan, managing director, of GAP Management Ltd
Having worked
hard to win a new customer, many businesses neglect them - at their peril.
You need to understand why you won the customer in the first place - and
it’s probably about relationships. The price is important but people
are more important.
Who
killed the sale?
One
of our clients recently lost a large customer because a delivery driver
refused a simple request to move some boxes that he was delivering. The
company’s managing director made the request, and within minutes
was on the phone cancelling the business.
Customers
need to be constantly reassured and reminded that they have made the right
decision to purchase from you.
Some
simple ideas
Thank You letters and cards
Special offers for existing customers
Newsletters to keep in touch and promote new services. Don't forget to send them to all the decision influencers in the company.
Ask customers for feedback
Satisfaction surveys
Competitions to generate interest
Simple loyalty schemes that are easy to administer. For example: the fifth purchase is free
Birthday cards for key buyers
Reminders when promotions are due to finish
Mail customers more often. Customers are like you and me - they don't remember what was in last month's post
We always
suggest you test ideas on a group of customers first, before expanding them
to everyone. It is never a good idea to bombard customers with letters and
emails.
We can
help you to retain your existing customers and increase the revenue you
get from them.
How Do We Start?
Give us a call on 01226 290 288 or send us a message to arrange a free consultation.
Personal Help?
For personal help with marketing and sales to grow your business:-