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 | Breaking News |
| Gareth Leaves no GAPS |
Gareth Morgan, managing director of Barnsley based GAP Management ltd, delivered the Successful Business Marketing presentation at this year’s series of Business Enterprise Shows on behalf of the Mid Yorkshire Branch of The Chartered Institute of Marketing. “I really like and enjoy doing the shows” says Gareth. “It is good to be able to help people get started on the right lines” The shows are organised by Business Link and about 450 people attended at events in Leeds, Sheffield, Hull and York. Gareth not only delivers the presentation based on the 7P’s, of marketing but also gives marketing advice and instant answers to all-comer’s marketing questions. Some were in the early stages of thinking about starting their business, so it was encouragement only, whilst others had already started their business and were looking for the magic formulae of success. All seemed to be in hurry. Many surprised that we didn’t just press a button for a print out. “I felt those people attending this year were generally of a more serious level than in previous years” added Gareth. He went on to say “I think it is important for The Institute of Marketing to be seen at these shows. It helps to raise our profile with other professions and business support organisations. And it is good for us to be working with Business link and Yorkshire Forward. If we have helped just one person along the way to their success, then it was all worth-while.” Over the last 8 years Gareth and GAP Management have helped hundreds of local businesses from start ups to well- established companies with their sales and marketing plans and campaigns. As well as being the managing director of GAP Management, Gareth is also the Chair of the Leeds group of the CIM and the ambassador for SME companies for the Mid Yorkshire branch. For information on marketing and The Chartered Institute of Marketing contact Gareth Morgan on 01226 290288 or visit www.gapmanagement.co.uk |
| Having worked
hard to win a new customer, many businesses neglect them - at their peril. You need to understand why you won the customer in the first place - and it’s probably about relationships. The price is important but people are more important. |
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Who killed the sale? |
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| One of our clients recently lost a large customer because a delivery driver refused a simple request to move some boxes that he was delivering. The company’s managing director made the request, and within minutes was on the phone cancelling the business. | ||||||||||||||||||||
| Customers need to be constantly reassured and reminded that they have made the right decision to purchase from you. | ||||||||||||||||||||
Some simple ideas |
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| We always
suggest you test ideas on a group of customers first, before expanding them
to everyone. It is never a good idea to bombard customers with letters and
emails. We can help you to retain your existing customers and increase the revenue you get from them. |
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How Do We Start? |
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| Give us a call on 01226 290 288 or send us a message to arrange a free consultation. |
Personal Help?For personal help with marketing and sales to grow your business:-Tel: 01226 290288 Email: Click Here |
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