What We Do

Branding - Branding is your reputation built up over time and how you wish to be seen by customers and prospects. For us marketing is everything you do in your business. More than advertising, it includes how you answer the phone, the music you play while customers are on hold, your business appearance, your vehicles, your stationery and your sales literature.

You and your team are helped to establish the key messages to communicate. We define your core offering, your Unique Selling Points (USPs and yes every business has some) the differences between you and the competition. We focus on the benefits of trading with you and ask the question:

What is in it for the customer?

Next we customise the tone and style of your literature to each audience. One tone may not be suitable for all audiences. We develop copy that focuses on the benefits to the customer. We make sure there is a common tone and style across all your material and that every element works together.

Examples

• Developed sales campaigns
• Launched new products
• Written copy for sales brochures, leaflets and catalogues
• Written copy for sales letters
• Sourced mailing lists
• Generated sales leads
• Designed and implemented promotional programmes
• Written Press Releases
• Designed and written newsletters
• Organised exhibitions, seminars and events
• Create corporate identity programmes
• Developed advertising campaigns
• Managed telesales campaigns
• Advised on pricing policy