"I
didn’t even know you did that"
This comment is probably familiar. We come across them with
clients all the time and they are lost opportunities to increase revenue
and profits.
They are also opportunities to make your business more important as a
bigger supplier to the customer.
Why does it happen?
Businesses get pigeon-holed as suppliers of one type of service or product
and forget to remind their customers of the others they offer.
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