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Gareth Leaves no GAPS

Gareth Morgan, managing director of Barnsley based GAP Management ltd, delivered the Successful Business Marketing presentation at this year’s series of Business Enterprise Shows on behalf of the Mid Yorkshire Branch of The Chartered Institute of Marketing.

“I really like and enjoy doing the shows” says Gareth. “It is good to be able to help people get started on the right lines”

The shows are organised by Business Link and about 450 people attended at events in Leeds, Sheffield, Hull and York.

Gareth not only delivers the presentation based on the 7P’s, of marketing but also gives marketing advice and instant answers to all-comer’s marketing questions. Some were in the early stages of thinking about starting their business, so it was encouragement only, whilst others had already started their business and were looking for the magic formulae of success. All seemed to be in hurry. Many surprised that we didn’t just press a button for a print out. “I felt those people attending this year were generally of a more serious level than in previous years” added Gareth.

He went on to say “I think it is important for The Institute of Marketing to be seen at these shows. It helps to raise our profile with other professions and business support organisations. And it is good for us to be working with Business link and Yorkshire Forward. If we have helped just one person along the way to their success, then it was all worth-while.”

Over the last 8 years Gareth and GAP Management have helped hundreds of local businesses from start ups to well- established companies with their sales and marketing plans and campaigns. As well as being the managing director of GAP Management, Gareth is also the Chair of the Leeds group of the CIM and the ambassador for SME companies for the Mid Yorkshire branch.

For information on marketing and The Chartered Institute of Marketing contact Gareth Morgan on 01226 290288 or visit www.gapmanagement.co.uk
 

"I didn’t even know you did that"

This comment is probably familiar. We come across them with clients all the time and they are lost opportunities to increase revenue and profits.

They are also opportunities to make your business more important as a bigger supplier to the customer.

Why does it happen?
Businesses get pigeon-holed as suppliers of one type of service or product and forget to remind their customers of the others they offer.

How to make the most of the opportunity?

Identify the opportunities
Develop marketing material to promote your services or products
Contact customers systematically, often and consistently
Ask what you need to do to get the business
We can help you to increase your revenue by selling more to existing customers and getting the most from every sale.

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