Work out what makes your product or service different
Be easy to do business with
Use powerful words such as Free, Save, Exclusive, Limited, You, How
The Internet is just another marketing tool
Tell me what your business will do for me
Price is not the same as value
You can't sell to everyone, isolate your target
Have a snatch file for good ideas from other that you can adapt
Market today for tomorrow's customers
Always ask if there is anyone else involved in the decision-making
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Practically driven marketing that works
GAP Management is active in every aspect of marketing from developing and implementing marketing plans to the creation of lead generating direct mail campaigns and knowledge workshops.
Over 400 people attended marketing workshops at the Enterprise shows in April and May.
Recent projects include: · Marketing plan for Revitalaser, a start up business. · Direct mail and telemarketing campaign for Lojix. · Sales letters for Glo design. · Marketing action plan for Advantage Business Psychology. · Sales letters for Healthandsafety4U. · Marketing plan for UK Sports Camps. · Direct mail campaign for Chilli Champagne Bar. · Marketing clinics for students at Sheffield Hallam University.
What do you have to say? “These are great” “I’ve always struggled figuring out my USPS…you have spotted a few” “Food for thought on ways to get started” “Like the approach and the amount of fresh ideas” “Very good”
“In the current economic climate it is important to ensure that your marketing is practical and results driven,” says Gareth Morgan, managing director of GAP Management. “ We always start by asking clients what they want to achieve and how can we help them? Then we help them to achieve the results they want”